M I S S I O N
RESILIENCE IS THE ART OF PERSEVERANCE
ROOD is the Dutch word for RED. ROODGALLERY takes its place and cue from Red Hook with a commitment to our street and our community, with respect and admiration for those bold enough to rebuild.
ROODGALLERY makes a point about resilience and rebuilding. Our mission is to showcase resilience both in the physical space and the human spirit. This commitment extends to the personal and cultural. Artistic expression and a shared experience unites, highlighting the common in a diverse community.
After Hurricane Sandy, Red Hook was ordered to abandon its ground floors and make garages in order to become flood resilient. But we rebelled. We know that the heart of our neighborhood is the life of our streets. Our strength is our social resilience, not our physical resilience. We rebuilt. ROODGALLERY’s mission to increase social resilience by opening a visual bridge between the public and the creative artists around the world and those that live and work here, who will continue the four century, undaunted spirit of ROOD HOOK.